The 5 Misconceptions of Sponsoring a Virtual Conference

Misconception #1: People don’t attend virtual conferences.

Misconception #2: There’s no way a virtual conference experience can be as enjoyable as in-person.

A flattened hierarchy: Many attendees tell us that they feel much more comfortable talking with speakers, sponsors, and other attendees in the chat rooms we provide. Introverts and less-experienced professionals are especially emboldened to engage.

Creating new ways to network and learn: As people become more comfortable with the remote learning tech stack, we’re finding new ways to connect them. We’ll be using those technologies to enable small groups of attendees or who share common interests or backgrounds to remotely prepare for and attend our conferences together. With the aid of a facilitator, they’ll be introduced, establish their common goals, chat during the conference, and reconvene at its conclusion to review what they’ve learned and decide if they want to continue learning together.

Misconception #3: Without a physical presence, sponsors can’t meet and network with attendees.

Misconception #4: Without a physical presence, sponsors can’t showcase their products.

Misconception #5: Without a physical presence, it’s impossible to determine an ROI for sponsorship.

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